How do you launch the new Samsung Galaxy S8 device with the most advanced smartphone camera on the market?
You invite New Zealand’s biggest influencers to take the ultimate selfie.
Copper was asked to launch the Samsung Galaxy S8 device to key media and influencers in New Zealand. Our job was to show off the amazing new infinity display and demonstrate the epic camera.
There was only one place in Auckland with a view that would live up to the capabilities of the GS8. The Sugar Club, at the Auckland’s Sky Tower, was the perfect place to launch. We framed the 360-degree views with cleverly placed vinyl cut outs of the infinity display GS8 device, then we added an element of trepidation… As influencers arrived we challenged them to hit the Sky Walk and take the ultimate selfie. Social media went crazy for the extreme pictures shared by influencers, taken on the Samsung Galaxy S8.
