Beautiful Business powered by XERO
Our brief was to hero three XERO customers, small Auckland based businesses, by designing each business an activation celebrating who they are and what XERO has enabled them to achieve. The footprint of each activation was to be amplified via content and PR.
The outcome was that Xero was able to tell authentic stories that brought to life ‘beautiful business’ and showed the human side of Xero’s offering.
MatWorks Pilates
MatWorks Pilates’ mission is to get more Kiwi’s exercising regularly, by removing any excuses not to. MatWorks comes to your home, your place of work, wherever you tell them to.
To demonstrate this we brought MatWorks Pilates to an unlikely Auckland location; the Sky Walk on Auckland’s Sky Tower, 192 metres above Auckland city. MatWorks Pilates founder Phoebe Heyhoe hosted a sunrise pilates class with some of New Zealand’s best known lifestyle, health and wellness influencers.
The beautiful content was pushed out through social + digital platforms and strategic media partnerships.
J&D
J&D’s owners, Nicole and Richard have a passion for collecting. Spending time with them in their incredible collectables store, filled with wonders and curiosities, it’s easy to see how much they love the stories surrounding the objects, as much as they love the objects themselves.
Thanks to XERO, Nicole and Richard can spend less time balancing the books and more time doing what they love – hunting treasures and sharing them with New Zealanders. To show this, we transported J&D from their Northcote warehouse to the heart of Auckland’s trendiest shopping precinct.
We created the J&D Pop Up Gallery at Ponsonby Central celebrating ‘ the art of doing what you love’. Together, with Nicole and Richard, we hand-picked items from their extensive archive and put them on a pedestal in our clean white gallery. Each object was selected for the interesting story around it.
A gallery opening attended by Auckland’s movers and shakers; created hype and gave media and influencers the chance to meet Nicole and Richard. The gallery remained open for the rest of the week and was enjoyed by large numbers of the New Zealand public.
The J&D Pop Up Gallery received national media coverage, featured in multiple print and web publications, it garnered extensive social media coverage, including coverage by influencers with a combined reach of over 260K.
Interbloc
Interbloc is a revolutionary product made from waste concrete recycled into interlocking construction blocks. Owner Jack Bright is committed to coming up with sustainable and efficient ways to handle concrete waste in the construction industry.
We loved Jack’s story and wanted to introduce his product to New Zealanders. Our challenge was how to make concrete blocks exciting…
The solution: Make Concrete Beautiful, an activation on Auckland’s bustling waterfront. We used Interblocs to create a large interactive X, we then brought the X to life through the work of two New Zealand street artists Natasha Vermeulen and Kate Hursthouse.
Members of the public were invited to share their messages of positivity with the planet by drawing and creating directly onto the blocs.
The activation was launched by a group of school children from St Joseph’s primary school, accompanied by TV personality Erin Simpson. When the activation finished the X was dismantled and the blocks were installed at St Joseph’s primary school where they remain permanent reminders of the quest for sustainability to look after our beautiful planet.
