A ‘Simply Amazing’ VIP Experience

To bring to life the IQOS brand proposition ‘Simply Amazing’, we created a stunning VIP experience at New Zealand’s Sunsetter’s Festival. Our exclusive area was raised above the festival site offering beautiful views and the perfect position from which to watch the crowds.  Through custom lighting, elegant furniture and an abundance of foliage, we created a breathtaking space for our VIP guests to relax and indulge. Our friends at Black Pineapple were on hand with bespoke cocktails, designed to pair with a canapés selection engineered by Sherry Kitchen, all elevating the VIP experience. An IQOS photo-wall filled with tropical fauna continued the lush theming and gave VIPs the perfect Instagram backdrop. Local artists were on hand drawing caricatures of guests and offering personalization of IQOS accessories to take home as a reminder of their Simply Amazing IQOS experience.